Social Media Marketing

I am completely surprised by the pace of change today. Sharing and accessing information for and among people in the modern world is happening at a speed without imagination. The rapid changes in technologies and processes allow for similar changes in social media marketing techniques. Is the Google phenomenon a game changer? Who knows it Most likely you need a lot of consideration.

Most people think that Facebook and Twitter are the only agencies on social media. hire

social media manager online from  https://beithoven.com/

 Although there are many of these types of sites, it is still a fraction of social networks. Facebook and Twitter cannot compete with a large number of blogs, news sites, forums, chat rooms and YouTube videos.

The real meaning of social networking includes blogs, chat rooms, forums, YouTube and other sites such as Facebook and Twitter. Is Facebook the most suitable place for any business? What about Facebook? My space? The answer to someone may be ... but there is no reason to believe that they are likely to reach their prospects, customers, partners, suppliers, suppliers, employees (and all other stakeholders) through the millions of websites, as they are all online on different ways. The important part is to discover and handle this great process. The first feeling of reaching probable customers is how to communicate through these millions of pages. Social media business is the best way to reach millions of customers and fans around the world.

If done in the best way, it can be implemented. And by the way, when you break the code to find your constituent base and deliver meaningful and relevant content through your favorite online site, you have unlocked the door that many don't even try to open. It is not a simple task and it takes time to complete it. But start by thinking about where your key contacts are online ... and make a list of these sites. Then he goes in and works with them ... in his own field ...

Can Social Media Work For Smaller Companies?

Social networking is about making friends and having conversations. Effective use of social networks requires that you do more than just log in, send some messages and then log out. A small business that uses social networks competently can develop productive relationships with customers and customers; However, maintaining these connections requires continuous efforts from both sides.

Generally, large companies get more benefits from the economies of scale that social networks present. Since they have a large number of followers or fans, each status update generates several responses. For a small business, the few fans or followers can be perceived as unsuccessful.

Social networking sites provide platforms for socializing. If your small business invests enough time and effort to engage with customers, you can develop interactive relationships. Try searching Facebook and Twitter for other popular destinations, such as blogs, business networks, photo sharing sites, and music and video sharing sites. Identify the platforms that attract your target customer profiles.

Your conversations on different networking sites should follow a similar use of language and style. It is likely that having someone on Twitter and another person with a completely different form of communication on Facebook can confuse customers about the identity of your business.

If as a small business, if you plan to start using social media for marketing and branding use

https://beithoven.com for your social needs

, make sure you:

· Use your platform selection regularly. Occasional use creates an impression of lack of reliability.

· Join public conversations with happy and unhappy clients with good disposition and positivism.

· Maintain consistency in your approach to messages and replies.

· Integrate your online marketing with traditional marketing strategies.

· Spend time developing a strong online presence.

Despite doing too much of the book, if the results of your interaction with large online audiences still do not provide a significant financial short-term benefit, do not demoralize rather than consider it a long-term investment.

The decision to use social networking sites by small businesses is subjective. In the current scenario, small businesses are facing a series of ups and downs in social networks. These communication tools are effective if customers notice their messages and respond to them.

Every business can benefit from developing an identity and adopting a social media optimization strategy. The only reason social networks might not work would be if the relevant person does not use these very useful tools effectively. Do not follow the generalizations; Instead, look at the equation between your investment recovery and the downsides and the time and effort required to maintain your online presence. He will need to respond quickly to both the positive and negative communications that may occur and provide the appropriate answers.

How Social Media Can Be Used for Successful Direct Marketing Campaigns

Direct marketing is one of the most comprehensive components of the integrated combination of market communication. In fact, direct marketing (which includes direct mail and email) has a higher ROI in lead conversion and sales generation compared to traditional forms of marketing such as advertising.

Recently, direct marketing has taken a different form with the rise of social networks. However, there seems to be a disagreement over whether it can be used for direct marketing. The content that is published via social networks is intended for consumption by the public, moving away from the very essence of direct marketing, which is expected to be more intimate and personal.

From an SMM business perspective, there is no disconnect between the two. Social networking can act as a powerful direct marketing tool if done correctly.

Humanize your brand

A cold and formal approach never works on social networks, whether you want to take advantage of social networks for direct marketing. The first step a social media agency must take when creating a direct marketing campaign in the media network is to create a personality for the brand that people can identify with.

Now the tricky part is balancing a social personality with your business identity. For example, if you sell luxury products, it may not be too snobbish, but at the same time, it seems to have a massive appeal because you lose your premium image.

Sell, but don't try too hard

When users log in to their accounts, they do not want to be slammed with overly anxious sales materials. They are too tired for it, and other media like TV, radio and print media are already full of marketing tactics, so hard to sell. At the end of the day, your ultimate goal, of course, is to make your fans or followers buy customers. But you have to do this in a more subtle and creative way.

By taking advantage of  https://beithoven.com, you develop a social media messaging roadmap where you can start with subtle SMM sales tactics through creative and viral content and move toward a more direct sales strategy.

Social networking is a dialogue, not a monologue

Remember, in social media spaces, I don't care about anyone, so it's helpful if you keep talking about how good your brand is. Master the art of listening to social and you will see that your fans and followers are more engaged and engaged. Develop a community where everyone's opinion is valued.

In your response and content updates, your partner's social media business should be able to subtly insert your brand's messages to generate strong social media tracking.

How Social Media Can Impact Businesses Strategies

Business owners are currently no stranger to the impact the Internet can have on their results. But while most retailers have at least deep in web marketing and realized the benefits of e-commerce, many still struggle to find their position on social media marketing. And with each passing day, it becomes increasingly important for them to do so.

Social media networks allow business owners to connect with consumers in a way they have never been able to, using a typical free service to turn the news on a sales initiative, which in turn can be expanded. It is driven by consumer support that business owners have never found as accessible as they now do with social media.

From a pure brand point of view, the use of social networks is important because it is very simple and profitable. Creating a social network presence not only increases the chances of potential customers finding you and your contact information, but also transmits your information to friends and acquaintances simply by indicating that they like what you do. It is word of mouth that business owners have long sought but made it more convenient for consumers and easier to track for retailers. With https://beithoven.com, business owners can easily track key performance indicators by seeing how many people have viewed their site and what part of their marketing plan they were responding to.

To help business owners who don't know the Internet or are too busy managing their own business to learn the complexities of the latest online marketing fashions, a Social Media Agency can help clear up the confusion and launch a plan. of effective social media marketing. After all, there is an immediate thing to do. Whether you simply create a presence in one of the many social networks found online, or by launching an initiative that uses podcasting, blogs, email or one of the other social media-based tools, an agency can provide that experience and Many business owners need their online campaign to succeed.

Social Media Your Way

Social networking is itself a term for sites that provide fundamentally different social actions. For example, Twitter is a social networking site designed to allow people to contribute short messages with others. Facebook is in fact a complete social networking site that allows you to share photos, status updates, videos, attend events and activities are endless.

This platform often feeds the detection of innovative content, e.g. News and search activities. It can also help build links that remain in SEO endeavors. Many people also search social networking sites to find content on social media. Here is a list of some social media agencies in Singapore like beithoven.com.

1. Medium Solomon

This source was created in 2012. Since its inception, they have helped many brands bring their users together in communities. They have also built platforms for better connectivity and correspond much better digitally everywhere.

Here their services are offered. Its strategy and side tactics help the client to:

• Content training and marketing.
• Brand Engagement Campaigns
• Perspectives and Analysis
• PR online

2. Efforts
This agency on social media is located in Singapore. It has several features to offer when it comes to digital marketing. Here are 2 of them.

Research in social networks
Its useful research and analysis services help the client to leverage digital information by analyzing various trends. This will help determine the consumer thinking process, preferences, dislikes and other desires.
When testing customer product concepts, Iffort conducts online research between microgroups to calculate data sets and forecast trends for a significant large market base. With these as input, the customer can cleanse their goals, tactics and then make improvements to their products and services. What this will do is create a positive impact on the mind of the target market.

Brand Identity Management
Iffort helps its clients manage the identity of their brand with a consistent strategy that includes a mix of multiple elements, such as content type and tone, viewer mapping, themes and others.

Why the Best Social Media Strategies Fail Sometimes

Social networking should not be the last touch added at the end of a campaign to make it suddenly popular. They reflect the commercial strategy that results from marketing; so you have to hit hard with him and not with Facebook or Twitter.

Your agency should not only campaign on different platforms; You need to conduct business campaigns that reflect on them. The media must be part of the strategy from the start to be truly effective. Several major campaigns did not succeed and eventually thought, "Well, what do we do with social networks?" You definitely have to think that it is the reflection of your business, not as a medium in which you publish photos of cats.

More than tweets

It's not the amount of tweets in your product that make it a success; That's a number of people who consume it. To achieve this, a social media agency needs to think more about business strategy than putting in a beautiful 600 x 600 pixel image to generate interactions. You have to think about your business goals on social platforms and not just have people click "Like".

Transform your vision

Change your mindset to "do the social thing" to "adopt a unique business strategy on networks like Facebook, Twitter and others, so be collective." This way, it will be much easier to enrich your presence on platforms with the campaign because it has something to tell.

How can this be achieved?

· Social media agency adapts collective and shared thinking from the beginning, in creation. You can imagine, from the first time, how the campaign will live in the media for a long time. On the other hand, it is not limited to deciding how to place images, think about how users can customize the concept.

· You can go from "placing different versions" to "asking what users will see as rejections to respond in the comments, and then what consumers want in something I can give them".

· Either the concept is completely focused on social networks or is social by design, which means that the social is embedded in the use of the campaign.

· This social media agency Singapore beithoven determine how the campaign will adapt to the typical behavior of consumers on Facebook, Twitter, Instagram and other media and how it can change our business behavior to comply with it.

You also need to decide how the campaign adapts to the different social networks of the brand, taking into account the particularities of each but also the public for each one.

What Is the Importance of Social Media Marketing?

In the realm of innovation correspondence has turned out to be simpler than at any other time. The world has now contracted from a tremendous populated land to a system of imparting people living in a worldwide town. Individuals from everywhere throughout the globe have come nearer together and separations have diminished to the degree that an individual is simply a tick away.

In this regularly developing system of individuals another hypothesis has risen, the possibility of 6 degrees of partition. The thought behind this is among you and any someone else on the planet is just a chain no longer than six individuals. This accentuates the noteworthiness of online correspondence and the manner in which it has made the world a mess littler.

This is the intensity of social media and the improvements in online correspondence. An occurrence in one piece of the world ranges to the second part in merely seconds. Envision if that news or happening was about you. The criticalness of this innovation is the simplicity it gives. Utilizing this apparatus to further your potential benefit can give you an enormous number of advantages.

Social Media Marketing carries worldwide acclaim to your name. 

This is your ticket to universal level distinction. Your organization or your name could be known all through the globe with a large number of devotees and fans. A large number of individuals can get to these locales where individuals come to convey on the web and express their perspectives. When you venture into the universe of the social media marketing these individuals become your potential prospects. Your administrations are just a solitary pursuit away.


Advance your business or item as a genuine item. 

This innovation gives you access to practically the entire world and every one of its occupants. They are there to peruse and share whatever you need to state. This is your opportunity to build up a picture for yourself that "Hello! I am here to work together" and "I am not kidding about the item or administrations that I give".

Carries you more like a huge number of individuals absent much exertion. 

Social media marketing is basically free. If you somehow happened to endeavor to contact a large number of individuals through physical methods you would need to make a great deal of ventures. This innovation is the best approach to most productively connect with your potential customers, as far as accounts as well as far as time also.

Gives you criticism on the sort of watcher you have. 

A fascinating thing about marketing on these social sites is the degree of input that you can anticipate. Utilizing social media marketing can in truth teach you about the individuals who are or may be keen on your item or administration. This gives you a superior possibility of modifying your battles to increase improved outcomes. You may find out about the quantity of individuals who visit you page, or the periods of individuals who remark or offer your posts, or even their ethnicities, territories, religion, side interests and inclinations. You teach the world about your item and social media marketing instructs you about the individuals who checked out it. You become more acquainted with them by and by through the system of digital marketing agency in Singapore.

Built up a proficient correspondence channel among you and your customer.

Your customer may have some issue or he may need assistance or need to enquire progressively about your item. Your quality on social media enables you to react to him on an individual level. This thusly guarantees the customer that you are dependable and imparts a feeling of trust.

Your organization is viewed as an individual. 

For the most part individuals probably won't like to work with an organization or an enterprise and want to work with people. This is on the grounds that an individual is genuine; he has a genuine nearness in this world, he is somebody you can identify with, he has sentiments, considerations, and feelings. Having your business on the social media gives it a human exemplification. It seems, by all accounts, to be a greater amount of a person than an organization; somebody individuals can converse with; somebody individuals can contact. This makes a safe place between the customers and your organization and produces benefits for both.

Makes you progressively open. 

Social media destinations guarantee your essence 24 hours every day, 7 days seven days. You customer can without much of a stretch drop off a message and you can answer when you wish. This fortifies the bond among you and your client and moves a sentiment of dedication for your image. This steady accessibility can't be discovered when managing a physical office because of office opening and shutting times. This simplicity for the clients to connect with you in their desperate hour must be guaranteed by social media.

Social media evens the odds. 

Regardless of whether you are a worldwide organization or a solitary individual start-up, in the realm of social media you are all on a similar level. Your funds and assets may not make a big deal about a distinction with regards to social media. What makes a distinction is your aptitude to convey and draw in individuals and the nature of the item or administrations that you give. In the physical world, new companies would confront massive money related troubles in attempting to advance themselves, while the marketing of monster undertakings would keep on commanding. Social media system gives you a reasonable playing field to demonstrate your actual soul and expertise.

You may find new potential customers or clients. 

While checking on your criticism of watchers you may start to see clear examples in your business reaction. Individuals from a specific locale that you may never have thought of are demonstrating a ton of enthusiasm for your item are your best customers. These examples will likewise enable you to see a specific undiscovered markets that you can abuse. You can quickly move and utilize the chance.

Marketing effort is simpler to oversee and financially savvy. 

Setting up a social media marketing effort requires considerably less exertion than really setting out to physically execute you marketing effort for instance setting up standards or commercials and so forth so as to get you message over. Social media marketing is generally simple to oversee and every now and again refreshed.

Your system develops exponentially. 

As more individuals add to your social system, they become the reason for more individuals to participate. As the individuals continue including the rate at which individuals are included develops with them. What's more, as the tree limbs out, so will your business.

Individuals are increasingly open to Social Media. 

Individuals will in general give more consideration to things on the social media. The reason being that individuals feel that contrasted with standard marketing social media has no political plan behind the data or the nearness of any huge partnership attempting to sell their items. It is simply individuals imparting their insight and insights. Along these lines the individuals will in general give more consideration to social media posts and are more impacted by them rather than specific promotions. Individuals normally check their social media channels for posts that their loved ones make, and there you are, directly in the middle of every one of their posts with your most recent news or advancement. The perusers will undoubtedly focus on what you have attempted to impart and afterward forward the news to their associates and the message will spread exponentially.

Effective Social Media Marketing in 5 Easy Steps

Social media is setting down deep roots. As a business visionary or entrepreneur in case you're not utilizing it to develop your business you are passing up a great opportunity. I am certain you have seen the insights at this point. In 2015, 73 percent of U.S. Americans had a social system profile, speaking to a six percent development contrasted with the earlier year as per Statista. The numbers don't lie. Social media is a lifestyle everywhere throughout the globe.

As a business visionary or entrepreneur in case you're not utilizing social nearness on-line to develop your business you are passing up a great opportunity. By 2017, the worldwide social system group of spectators will add up to 2.55 billion, - as indicated by Emarketer.

Beneath I've recorded my simple 5 stage procedure for building up a technique for skillful social media manager.

1. Recognize your objectives.

For each organization there ought to be a mission. Your organization mission ought to have a statement of purpose. For each mission there must be an objective. What is the positive result or true objective that you need to accomplish? You might need to move toward becoming web popular, you might need to get talking gigs, you might need to advance a book or preparing system or you may simply need more clients. Whatever it is you should record your objectives and the rationale behind them. Understanding where you need to go and how you will arrive will enable you to devise the best arrangement and course you should take.

2. Get Brand Clarity.

Get clear on your image before you put it out there. Answer these 3 significant inquiries. What do you do? Who do you help? what would you like to be known for? When you can unmistakably express the responses to these inquiries, you can impart this on social media or before anybody. You should most likely plainly and concisely state in one sentence what you're about and depict your plan of action such that bodes well.


3. Ace the craft of Pull Marketing.

Force marketing is about customer fascination. When you make center messages with solid invitation to take action proclamations, you are setting the phase to have individuals in your intended interest group self qualify and react with, "me as well" or "I need that" or "where would i be able to find out additional?" you will probably have perfect prospects ready to plainly observe themselves in your plan of action. They should most likely observe that your organization offers precisely what they have been searching for.

Social stages are an extraordinary device for using draw marketing strategies. Regardless of whether you run advertisements or make a survey, study, or challenge you can get focused on leads utilizing social media publicizing and informing. The key is making messages that your objective market will react to.

4. Associate and assemble connections.

So as to offer anything to anybody you need a confided in relationship. This idea remains constant on-line too. You should genuinely interface, talk and draw in with individuals on social media before they start confiding in you. Perhaps the most ideal approaches to draw in with individuals is by utilizing bunches within social media stages like Facebook, Google+ and LinkedIn. In these gathering you can talk and have electronic discussions with individuals and show your skill. On social destinations like Instagram and Pinterest, you need to utilize hashtags. On Twitter you use hashtags and records to connect with others.

Whatever stage you're on, make sure to feature what is one of a kind about you. You should most likely unmistakably articulate your novel deals recommendation. At the point when individuals don't comprehend what is distinctive about you, they decrease your item or administrations to cost.

Another extraordinary method to manufacture associations with individuals on social media is to pursue, remark and offer their substance. On each social media stage, there is a chance to give input by sharing, remarking or clicking a catch to like the message. When you appear on that individual's social media page, they are certain to see you, at some point or another.

5. Make an activity plan and substance marketing schedule.

Utilizing social media can be overpowering you can hire social media marketing company https://beithoven.com/. That is decisively why you need a social media activity plan and a substance marketing schedule. How are you going to blend social media in with your general marketing technique? You should comprehend that marketing works best when you have a couple of methodologies complimenting one another and cooperating.

The main motivation behind why you have to assemble an activity plan is on the grounds that, your optimal clients are looking for you on-line. For instance: You're a well being and health holistic mentor work in sustenance and showing individuals how to get more fit without eating fewer carbs and have a superior association with nourishment. Your prospect is on-line looking for watchwords like weight reduction, sound sustenance's, life mentor, diet and health. As a business person in that space, you should appear in the inquiry when the prospects go searching for an answer for their issues.

For each industry, there are individuals searching for answers to explicit issues. You should make messages for each issue that the individuals in your objective market has. Social media gives you a special chance to discuss as often as possible with your objective market on a wide assortment of points.

As should be obvious, utilizing social media as a strategy to develop your business expects you to return to the nuts and bolts and comprehend marketing 101. When you complete every one of the means above, you will have a superior handle on the best way to consolidate social media to develop your business.

What Is the Importance of Social Media Marketing?

In the realm of innovation correspondence has turned out to be simpler than any time in recent memory. The world has now contracted from an immense populated land to a system of conveying people living in a worldwide town. Individuals from everywhere throughout the globe have come nearer together and separations have diminished to the degree that an individual is just a tick away.

In this consistently developing system of individuals another hypothesis has risen, the possibility of 6 degrees of partition. The thought behind this is among you and any someone else on the planet is just a chain no longer than six individuals. This accentuates the noteworthiness of online correspondence and the manner in which it has made the world a mess littler.

This is the intensity of social media and the advancements in online correspondence. An event in one piece of the world compasses to the second part in only seconds. Envision if that news or happening was about you. The methodicalness of this innovation is the simplicity it gives. Utilizing this instrument to further your potential benefit can give you an enormous number of advantages.

Social Media Marketing carries worldwide notoriety to your name. 

This is your ticket to global level popularity. Your organization or your name could be known all through the globe with a large number of devotees and fans. A huge number of individuals can get to these destinations where individuals come to impart on the web and express their perspectives. When you venture into the universe of the social media marketing these individuals become your potential prospects. Your administrations are just a solitary inquiry away.

Advance your business or item as a genuine item. 

This innovation gives you access to for all intents and purposes the entire world and every one of its occupants. They are there to peruse and share whatever you need to state. This is your opportunity to set up a picture for yourself that "Hello! I am here to work together" and "I am not kidding about the item or administrations that I give".


Carries you more like a large number of individuals absent much exertion. 

Social media marketing is essentially free. If you somehow managed to endeavor to connect with a great many individuals through physical methods you would need to make a ton of speculations. This innovation is the best approach to most proficiently connect with your potential customers, as far as accounts as well as far as time also.

Gives you criticism on the kind of watcher you have. 

A fascinating thing about marketing on these social sites is the degree of input that you can anticipate. Utilizing best social media agency beithoven.com can in actuality instruct you about the individuals who are or may be keen on your item or administration. This gives you a superior shot of adjusting your crusades to increase improved outcomes. You may find out about the quantity of individuals who visit you page, or the times of individuals who remark or offer your posts, or even their ethnicities, areas, religion, leisure activities and inclinations. You instruct the world about your item and social media marketing teaches you about the individuals who looked into it. You become acquainted with them actually through the system of social media.

Built up a productive correspondence channel among you and your customer. 

Your customer may have some issue or he may need assistance or need to enquire progressively about your item. Your quality on social media enables you to react to him on an individual level. This thus guarantees the customer that you are dependable and imparts a feeling of trust.

Your organization is viewed as an individual. 

For the most part individuals probably won't like to work with an organization or a company and want to work with people. This is on the grounds that an individual is genuine; he has a genuine nearness in this world, he is somebody you can identify with, he has sentiments, considerations, and feelings. Having your business on the social media gives it a human exemplification. It seems, by all accounts, to be a greater amount of a person than an organization; somebody individuals can converse with; somebody individuals can contact. This makes a safe place between the customers and your organization and produces benefits for both.

Makes you increasingly available. 

Social media locales guarantee your quality 24 hours per day, 7 days seven days. You customer can without much of a stretch drop off a message and you can answer when you wish. This reinforces the bond among you and your client and moves a sentiment of dependability for your image. This consistent accessibility can't be discovered when managing a physical office because of office opening and shutting times. This straightforwardness for the clients to connect with you in their desperate hour must be guaranteed by social media.

Social Media Marketing, Truth and Lies

Social Media Marketing seems to be the last buzzword for anyone who wants to increase their presence and online sales, but is Social Media Marketing (SMM) all that one thinks?

SMM companies now show up everywhere these days and tell someone to hear about how incredibly important social networks like Facebook, Twitter and YouTube are for their business, but for the average small and medium business, social media marketing makes the networks really live up to all the hype? Is it worth spending a small fortune to hire an SMM company like beithoven? And has anyone really researched this before hiring someone to create their Facebook business page? Some SMM companies create things like Facebook Business Pages (which are free) for $ 600 to $ 1,000 or more, and they tell their customers that they don't need a website because Facebook is the world's largest social network and everyone has A Facebook Account While it may be true that Facebook is the largest social network in the world, and yes, Facebook members are potential consumers, the real question is whether they really buy. Social media marketing companies are very happy to point out the positive aspects of social networking, such as how many people use Facebook, or how many tweets were posted last year, and how many watch YouTube videos, etc., but do you get the picture? complete? I once sat next to an SMM expert at a business seminar promoting everyone who was aware of the amazing benefits of creating a small business Facebook page (of course with him) and selling on Facebook Then, intrigued by advice from "experts" mentioned above, I only searched it on Facebook to find that it only had 11 Facebook friends (not a good start). So, being the research expert that I am, I decided to take a good look at SMM in terms of sales to see if it really worked out who it worked for and if it did, why did Social Media Marketing work for them ? And should companies rely so much on social networks for sale?


As a web developer, I was constantly (and now increasingly) facing more challenges on social media as potential clients said that having a website sounds great, but that they had a business page on Facebook and that multiple sources told me ( always present) but anonymous "they") that social networking was what needed to be done, but after discussing their needs it became clear that these potential customers didn't really know why they needed social networks or SMMs for to generate online sales, they just wanted it. For SMEs, I always recommend building a high quality website on any type of social network, why? It's actually simple because social networks are social networks, and social networks are social networks, they're not commercial media and commercial networks (that would look more like LinkedIn). I know it sounds simple, but it is true and the statistics support it. The fact is that social media marketing cannot tell you that Facebook is a social network, not a search engine, and despite the fact that the number of Facebook and Google users is almost the same, people do not use Facebook from the same way they use a search engine such as Google (which has about half of the search engine market), Yahoo and Bing to search for companies or products. They use it to stay in touch with family and friends or for news and entertainment. In a recent study conducted by the IBM Institute for Business Value, ca. 55% of all users of social networks, that they do not interact with brands through social networks, and that only approx. 23% actually use social networks to interact with brands. Now, of all the people who use social networks and interact with brands, whether consciously or not, the majority (66%) say they need to feel like a company is communicating honestly before interacting.