SMM companies now show up everywhere these days and tell someone to hear about how incredibly important social networks like Facebook, Twitter and YouTube are for their business, but for the average small and medium business, social media marketing makes the networks really live up to all the hype? Is it worth spending a small fortune to hire an SMM company like beithoven? And has anyone really researched this before hiring someone to create their Facebook business page? Some SMM companies create things like Facebook Business Pages (which are free) for $ 600 to $ 1,000 or more, and they tell their customers that they don't need a website because Facebook is the world's largest social network and everyone has A Facebook Account While it may be true that Facebook is the largest social network in the world, and yes, Facebook members are potential consumers, the real question is whether they really buy. Social media marketing companies are very happy to point out the positive aspects of social networking, such as how many people use Facebook, or how many tweets were posted last year, and how many watch YouTube videos, etc., but do you get the picture? complete? I once sat next to an SMM expert at a business seminar promoting everyone who was aware of the amazing benefits of creating a small business Facebook page (of course with him) and selling on Facebook Then, intrigued by advice from "experts" mentioned above, I only searched it on Facebook to find that it only had 11 Facebook friends (not a good start). So, being the research expert that I am, I decided to take a good look at SMM in terms of sales to see if it really worked out who it worked for and if it did, why did Social Media Marketing work for them ? And should companies rely so much on social networks for sale?
As a web developer, I was constantly (and now increasingly) facing more challenges on social media as potential clients said that having a website sounds great, but that they had a business page on Facebook and that multiple sources told me ( always present) but anonymous "they") that social networking was what needed to be done, but after discussing their needs it became clear that these potential customers didn't really know why they needed social networks or SMMs for to generate online sales, they just wanted it. For SMEs, I always recommend building a high quality website on any type of social network, why? It's actually simple because social networks are social networks, and social networks are social networks, they're not commercial media and commercial networks (that would look more like LinkedIn). I know it sounds simple, but it is true and the statistics support it. The fact is that social media marketing cannot tell you that Facebook is a social network, not a search engine, and despite the fact that the number of Facebook and Google users is almost the same, people do not use Facebook from the same way they use a search engine such as Google (which has about half of the search engine market), Yahoo and Bing to search for companies or products. They use it to stay in touch with family and friends or for news and entertainment. In a recent study conducted by the IBM Institute for Business Value, ca. 55% of all users of social networks, that they do not interact with brands through social networks, and that only approx. 23% actually use social networks to interact with brands. Now, of all the people who use social networks and interact with brands, whether consciously or not, the majority (66%) say they need to feel like a company is communicating honestly before interacting.
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