Why the Best Social Media Strategies Fail Sometimes

Social networking should not be the last touch added at the end of a campaign to make it suddenly popular. They reflect the commercial strategy that results from marketing; so you have to hit hard with him and not with Facebook or Twitter.

Your agency should not only campaign on different platforms; You need to conduct business campaigns that reflect on them. The media must be part of the strategy from the start to be truly effective. Several major campaigns did not succeed and eventually thought, "Well, what do we do with social networks?" You definitely have to think that it is the reflection of your business, not as a medium in which you publish photos of cats.

More than tweets

It's not the amount of tweets in your product that make it a success; That's a number of people who consume it. To achieve this, a social media agency needs to think more about business strategy than putting in a beautiful 600 x 600 pixel image to generate interactions. You have to think about your business goals on social platforms and not just have people click "Like".

Transform your vision

Change your mindset to "do the social thing" to "adopt a unique business strategy on networks like Facebook, Twitter and others, so be collective." This way, it will be much easier to enrich your presence on platforms with the campaign because it has something to tell.

How can this be achieved?

· Social media agency adapts collective and shared thinking from the beginning, in creation. You can imagine, from the first time, how the campaign will live in the media for a long time. On the other hand, it is not limited to deciding how to place images, think about how users can customize the concept.

· You can go from "placing different versions" to "asking what users will see as rejections to respond in the comments, and then what consumers want in something I can give them".

· Either the concept is completely focused on social networks or is social by design, which means that the social is embedded in the use of the campaign.

· This social media agency Singapore beithoven determine how the campaign will adapt to the typical behavior of consumers on Facebook, Twitter, Instagram and other media and how it can change our business behavior to comply with it.

You also need to decide how the campaign adapts to the different social networks of the brand, taking into account the particularities of each but also the public for each one.